Our SEO Process

A proven methodology that has helped over 150 Boston businesses achieve sustainable organic growth.

Our Methodology

How We Deliver Results

Our systematic approach ensures consistent, measurable improvements in your search visibility.

1

Discover

Deep-dive into your business, goals, and competitive landscape.

2

Strategize

Develop a customized SEO roadmap aligned with your objectives.

3

Implement

Execute technical, content, and off-page optimizations.

4

Optimize

Continuously refine based on performance data.

1

Discovery & Audit Phase

Every successful SEO campaign starts with understanding where you are and where you want to go. During the discovery phase, we:

  • Conduct in-depth interviews to understand your business model, target customers, and growth objectives
  • Perform comprehensive technical, on-page, and off-page SEO audits
  • Analyze your competitive landscape in the Boston market
  • Review your current analytics and search performance data
  • Identify quick wins and long-term opportunities

Timeline: 1-2 weeks

Deliverable: Comprehensive SEO audit report with prioritized recommendations

2

Strategy Development

Based on our audit findings, we develop a customized SEO strategy tailored to your specific situation. This includes:

  • Keyword strategy with prioritized target terms based on volume, difficulty, and business value
  • Content roadmap identifying topics, formats, and publishing cadence
  • Technical SEO remediation plan with prioritized fixes
  • Link building strategy with target sites and outreach approach
  • Local SEO optimization plan (if applicable)
  • KPIs and success metrics aligned with your business goals

Timeline: 1 week

Deliverable: Detailed SEO strategy document and 12-month roadmap

3

Implementation

With strategy approved, we move into active implementation. Our team executes across all SEO pillars simultaneously:

  • Technical SEO: Fix crawl errors, improve site speed, implement schema markup, optimize site architecture
  • On-Page SEO: Optimize title tags, meta descriptions, headers, content, internal linking
  • Content Creation: Develop and publish SEO-optimized content targeting priority keywords
  • Link Building: Execute outreach campaigns to secure high-quality backlinks
  • Local SEO: Optimize Google Business Profile, build citations, manage reviews

Timeline: Ongoing

Deliverable: Monthly activity reports detailing completed work

4

Monitoring & Optimization

SEO is never "done." We continuously monitor performance and optimize for better results:

  • Weekly ranking tracking for priority keywords
  • Monthly traffic and conversion analysis
  • Quarterly strategy reviews and adjustments
  • Continuous content optimization based on performance data
  • Algorithm update monitoring and response
  • Competitive monitoring to identify new opportunities

Timeline: Ongoing

Deliverable: Monthly performance reports with insights and recommendations

Timeline

What to Expect

SEO is a long-term investment. Here's a realistic timeline for results.

Month 1-2
Foundation work: audits, strategy, technical fixes, initial content
Month 3-4
Early momentum: initial ranking improvements, traffic growth begins
Month 5-6
Acceleration: significant ranking gains, measurable traffic increases
Month 7+
Compound growth: authority builds, sustainable long-term results

Ready to Start Your SEO Journey?

Let's discuss your goals and create a customized strategy for your Boston business.

Get Started Call (617) 555-0123